On 30 October, a new regulation was issued for a large number of advertisements, announcing that from 6 November, strict certification and clearance would be applied to all the short play/micro-intelligence programmes that had been launched.
This refers directly to the industry’s disarray, particularly with regard to low-life pornography and so forth, and to the “tightening spell” of the raging short play market.
As more people enter the market, it is true that the short play industry is becoming increasingly difficult to find gold. Thus, under the pursuit of hormonal and sexual tensions, the lack of professional and creative teams began to take the edge off.
Others are blindly proficient and willing to move on to the edge of the violation and are happy to produce and distribute the violation.
They can also find their target population with precision.This path of transmission is often hidden, difficult to reach through normal channels, and becomes a “specific supply” for only a part of users.As governance tightens, these elements will move towards a “end of the road”.
So, how exactly are these things circulating? Let’s analyze it.
Zooming content of special offers
There was feedback from readers and the short play self-study room that there was low-life porn on a micro-clinic program called “Damames short opera”.
For example, there is a short play called The Temperature, the first part of which goes into the picture of pornography, and it is quite odious to point to family incest.
Moreover, the violation short play can only be entered through advertising and can continue to be viewed in the user’s “watch history”, but the home page of the series does not show that it is impossible for users who enter the small program through normal channels to see The Temperature.
We find that developers are clearly well aware of the operation and maintenance of this ecosystem, and when readers want to relay it, they find that the Darmack shorts are already free to set a ban on sharing.
The applet was set by the developer to ban sharing
Also, the entry of the name in the search column does not allow for this small program, which largely eliminates the population that enters the small program by conventional means and is highly private and closed.
We can look at some of the short stories that have been put down, and look at the characteristics of these elements, which focus on the three main categories of “painting” “freaky” and “value distortion”.
For example, before I opened an ancient supermarket, I was complained about the appearance of low-profile “Blue Pills”; the more representative “Teacher Do Not Run” was shut down on several platforms for serious soft pornography, and the related micro-intelligence theatre was closed down.
These works often involve the promotion of Bykin, feudal superstitions, deformity, etc., and even include poor guidance for minors.
Content Source: Continue to build
From the source of the content, we also found a lot of irregularities.
For example, the high-paying recruitment media of the Queen’s Club has given rise to “actors’ dreams” and has given rise to a number of actors to recruit.
For example, in a previous report in the Sheep City Evening, a number of theatre groups had been defrauded under the name of actor recruitment, especially against girls who had not been able to reach the world.
For example, they are required to wear exposed clothing, to take sexually explicit videos or photographs, etc. There is even direct sexual harassment of these women by the crew, in the name of the “testing”. This clearly goes beyond normal voting and constitutes an assault and harassment.
At the same time, confusion from creative sources is also worth considering.
A director told the short play studio that his team had received a short play that had turned to the subject of the “Creaming of the Treasure”. The team was struggling to film, knowing that the circumstances were unethical, but had to do so.
In the director ‘ s view, this drug-free zone is a crime in practice, but the producer asks him to glorify the rape scene as much as possible in camera and to dilute the unlawfulness of the act itself.
“If the main character is not a boss, but a bum, will there be anyone who thinks it’s romantic?” However, the data after the show is very bright and is seen by companies as a successful case of high-cost returns.
This also reflects the general dilemma of the short play. When market feedback and creative ideas create tension, is it simply a “flow code”? It is also that narrative innovation and value orientation is the subject of reflection for every creator.
From the point of view of the above-mentioned directors, creation is based on a sense of professionalism and a sense of social responsibility. It is the creators who should strive for solid scripts, good production and sincere expression.
Governance: review of ongoing advance
Of course, short play governance has never been absent. At the regulatory level, it is mainly related to front-end audits and lateral governance.
In February of this year, the National General Directorate of Radio and Television requested the implementation of a system of “classification and stratification” in order to optimize the review process and improve the efficiency of the review process through differentiation and precision management.
The verification of the content of the short play also faces specific difficulties in practice.
For example, in reports of positive connections, the examiners had been divided over the lenses of the male and female protagonists in a play: one side felt that the picture was not supported by the circumstances, and that it involved “condensed men”, while the other side considered it to be in line with reality and creative trends.
Ultimately, the lens was released because of the principle of prudential inclusion of emerging business.
This challenge has also given us some new insights into the audit scale.
Between supporting industry innovation and maintaining content thresholds, the Platform and the reviewers are in fact constantly exploring the criteria of dynamic balance. It is particularly important for practitioners to understand this complexity and to proactively strengthen self-regulation in their creativity.
In terms of governance, on October 16, Beijing launched the Beijing Municipal Radio and Television Authority for the Health Development of Micro-Spheres, which emphasizes the strengthening of the management of the Focus Head Platform, the pre-censorship of micro-syncs and the development of micro-synthetics.
This means that it is possible that many of the short dramas will be taken out of the picture simply because of a lack of compliance, and the regulatory and governance dimensions have been refined to that extent.
This is also a warning to industry that the governance system is being further deepened and refined on the basis of the original audit files. Specific dimensions, such as title, subject matter, animation, etc., are included in the dedicated review, indicating that compliance requirements fully cover the entire process from line creation to line.
We have also seen that almost all major platforms, such as red fruit, shivering, fast hands, wissan, poaching and B-stations, publish short play governance bulletins on a regular basis, and that some 400 non-compliance clips have recently been dealt with, including, but not limited to, interceptions, overhauls, deformations, etc.
In the case of the red fruit, from July to September, the platform intercepted a cumulative total of 483 short films of violations. It is a matter of concern that most works are stopped at the audit stage and are not actually broadcast on the market.
It also claimed that in October, the standard for the review of micro-short plays was optimized and expanded to include areas such as micro-short dramas, videos, advertising material, such as low-intensity, flaunting of Bainkin, bad marriages, immorality, extreme revenge, violent blood, and covert superstitions.
This regulatory model also reflects an important shift in the Platform ‘ s governance strategy: post-disposal to pre-emptive. By moving the clearance level forward, the Platform is committed to completing the risk filter before content is online and to controlling the generation and dissemination of irregularities from the source.
