Social Platform X is severely targeting accounts that transmit viral videos from small creators to gain visibility and make money through platform-profit schemes. Nikita Bier, responsible for the X product, stated that some of the large accounts were used to drill for the planned share of the creator’s income through “programmed upload of small account contents”.
The division of X creators allows eligible creators to make money through interaction on the platform, but also prompts some accounts to quickly forward or repackage viral transmissions before obtaining permission from their original authors.
Nikita Bier emphasized that X could identify such reproductions and attribute all exposures to the original author rather than to the account number. He added that if users wished to add comments or praises to the post, they should use the “sharing” or “reposting” function of platform X to ensure that ownership belonged to the original creator.
Since X launched the Creative Incentive Scheme based on exposure and interaction, the platform has been quickly flooded with a large number of retransmitting marketing numbers, such as accounts that make short video of hot spots, hate speech, AI ‘ s generation of low-quality content, encrypted currency spams, and a purely profit-making brush. This update, X, appears to be aimed at combating polymer marketing and safeguarding the interests of the originalers.
Nikita Bier states that X has begun to identify the accounts of the drilling system ‘ s loopholes and has significantly reduced their revenues. It was reported that the income of the creators of some of the repeated accounts had been cut by 90 per cent. The strike also appears to have targeted accounts of the title parties, screens, incitement and rapid convergence of content.
In fact, X may inadvertently create a reproduction economy. It is often faster, easier and more profitable to relay content than to create original content. If the real creators are unable to benefit from their work, the platform will gradually become a warground for pirated content over advertising revenues, forcing X to take action.
