A new integrated service package of Exprexion, announced by the mobile game marketing company Flexion, provides mobile game developers with access to alternative application shops, creator-led marketing and a single entry point to consumers, which will help developers to increase their income beyond the apple- and Google-led application shop ecosystem.
The mobile game industry is entering a new era. After years of Google and Apple-dominated markets, the game studio is seeking ways to control its own destiny. High cost-taking and rising costs for users of applied shops have long been squeezing the profit space of developers. Flexion claims that its Exprexion service combines alternative shop distribution, creator-led marketing and face-to-face consumer sales tools into a platform that gives developers greater freedom to break through traditional mainstream application shops.The Exprexion package contains three core services:
Exprexion Markets:The service is responsible for managing all technical and operational requirements for the distribution of games on alternative platforms such as Amazon, Samsung, Huacheng, Mi and ONEstore. Flexion handles all matters from integration to platform relationships, usually increasing incremental income by more than 10 per cent. By undertaking these tasks, Flexion has reduced the early and operating costs of developers while reducing risks.Exprexion Creators:The service focuses on Internet-led marketing and social media strategies. By managing creative processes and relationships with the Internet Red, Flexion helps the studio find high-value players who interact with the game through natural interests. This approach enables developers to reach larger audiences through broader market channels and innovative user access.Exprexion Direct:The service enables developers to sell products to players, wherever they may be. By moving the transaction out of a large application store, the studio can earn a greater profit and recover the 30 per cent that the platform owner usually charges. The service uses mature payment technology from credible suppliers, such as Xsolla, to ensure that the purchasing experience remains smooth.
The Chief Executive Officer and Founder of Flexion, Jens Lauritzson, said: “The mobile game industry has evolved to its present stage, and for many playrooms the traditional way of acquiring and converting is no longer sustainable. For many years, developers have defaulted on the necessary operating costs for high costs and limited access to data.” Today, this has changed with the emergence of more open markets and the shift to a direct consumer-oriented model. The reason why we launched Exprexion is that the market has finally evolved to a stage where developers can operate their own shops and distribution networks without having to bear the huge operating costs.” Flexion means that Exprexion services are fully integrated with each other, which means that each service is perfectly complementary to the other. They can be seamlessly integrated or used in an arbitrary combination in order to generate profits and expand an unprecedented audience. Flexion currently runs 37 bestsellers. Four of the games were in the top 10 of Google Play’s bestsellers.
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